Pub. 3 2015 Issue 1

Issue 1. 2015 21 .bank Frequently Asked Questions Courtesy American Bankers Association Why .bank? T he .com world has become overcrowded, making it difficult for banks to stand out. Thousands of new domains – includ- ing .BANK – are making their way to the Internet. ABA partnered with banking industry participants to establish fTLD Registry Services to operate .BANK and ensure it is governed in the best interests of banks and their customers. The new .BANK domain opens up much needed virtual real estate and provides new marketing and branding opportunities. Only verified members of the banking community will be able to register a domain. The .BANK domain is a trusted, protect- ed, and more secure location online for banking services. The .BANK domain establishes a solid foundation on which a bank can securely communicate with customers, stakeholders and reg- ulators. Directed by banking and security experts, .BANK will be the recognized platform for growth and innovation in the banking sector. Powered by Verisign, the new domain will have a higher level of security than non-financial domains and adhere to 31 strict stan- dards enhanced security requirements developed by ABA and its partners in fTLD Registry Services. In addition to strict registra- tion requirements, the new domain will help prevent users from being redirected to fake bank websites, make it more difficult for criminals to create spoofed emails from a .BANK website and provide a higher level of encryption. These features will enhance customer trust in an era of increasing cybersecurity threats. Frequently Asked Questions Who is eligible for a .BANK domain? Only verified members of the global banking community are eligible to register domains. For banks it will include charter verification by the registrant's regulator. Please see the .BANK Registrant Eligibility Policy for complete eligibility requirements. Can I buy any domain I want if I am an eligible registrant? You can only purchase domains that correspond to your compa- ny's trademarks, trade names or service marks. For guidance on selecting domains, please see the .BANK Name Selection Policy or contact fTLD@fTLD.com for more information. When can I purchase my .BANK domain? General Availability for .BANK is estimated in June 2015. Before n Why .bank? — continued on page 22