Pub. 3 2015 Issue 2

www.uba.org 18 Bank Kudos ALLY BANK ALLY BANK LAUNCHES VIRTUAL ASSISTANT FOR IPHONE® Midvale-based Ally Bank recently expanded its mobile banking app for iPhone® with Ally AssistSM, a virtual assistant that responds to customer inquiries for a more intuitive and personalized banking experience. Ally is one of the first banks to offer customers this type of personalization and customization in a mobile app. Users can interact with Ally Assist via speech or text to perform a wide range of tasks, including transfers, bill payments and deposits, or request information on transactions, inter- est earned and saving/spending patterns. Ally Assist can also predict customer needs by ana- lyzing accounts and transactions to present customers context-aware topics and messages. Using automated intelligence and customer data profiles, it "learns" from individual interactions and transactional behavior to offer useful information to the customer, such as the date and amount of a recent deposit, or a duplicate charge posted to a checking account. "As consumers rapidly adapt to the mobile environment, they’re becoming more familiar with voice-assisted appli- cations," said Diane Morais, president and chief executive officer of Ally Bank. "Ally Assist provides our customers a deeper awareness of their bank account activity, allow- ing more control in managing their money right at their fingertips." BRIGHTON BANK 4th ANNUAL COMMUNITY SHRED DAY Brighton Bank sponsored their 4th Annual Shred Day on May 13th and May 14th, 2015 for Bank customers and the surrounding community so they had an opportunity to drop any documents and important papers for shredding. The event was held at the Cottonwood and South Salt Lake Offices. 6th ANNUAL HEART A HEART CAMPAIGN Brighton Bank teamed up with The American Heart As- sociation to sponsor Brighton Banks “6th Annual Have a Heart” Campaign. The Association educates members of the community to fight and win the battle against heart disease. During the month of February 2015, with the assistance of bank employees, customers and vendors, a grand total of $3,367 was raised during the campaign to benefit The American Heart Association. We would like to warmly thank everyone involved who contributed toward our efforts in raising funds for this very important cause. Giving back to the community is part of what defines Brighton Bank as “Your Local Community Bank.” 12TH ANNUAL FREE SKATE DAY AT COTTON- WOOD HEIGHTS RECREATION CENTER Brighton Bank sponsored the 12th Annual FREE Skating Clinic held on January 3, 2015 at the Cottonwood Heights Recreation Center. The recreation center holds the clinic annually to help promote US Figure “National Skating Month.”