Pub. 4 2016 Issue 3

www.uba.org 20 Bank Kudos ALLY BANK ALLY BANK RANKED AMONG THE TOP 15 BRANDS IN FORRESTER’S US CUSTOMER EXPERIENCE INDEX For the third consecutive time, Ally Bank was ranked among the top 15 brands in Forrester’s US Customer Experience (CX) Index™, a measure of how successfully a company delivers customer experi- ences that create and sustain loyalty. Ally ranked in the top 5 percent among 319 brands. Once a year, Forrester surveys consumers using the following meth- odology to benchmark CX quality of large US brands: • Effectiveness: The experience delivers value to customers. • Ease: The ease of the experience. • Emotion: Customers feel good about their experience. • Retention Loyalty: The likelihood that a customer will keep existing business with the company. • Enrichment Loyalty: The likelihood that a customer will buy addi- tional products and services from the company. • Advocacy Loyalty: The likelihood that a customer will recommend the company to others. The ranking is based on an online survey fielded from February through May 2016 of 122,500 US individuals ages 18 to 88. BANK OF UTAH BANK OF UTAH IN BRIGHAMCITY REWARDS MORE THAN 300 KIDS WITH PIGGY BANKS FOR EARNING MONEY THIS SUMMER Bank of Utah’s Brigham City branch has awarded green piggy banks to more than 300 children who earned money doing chores this sum- mer. The bank participated with 52 businesses in a Play Unplugged program initiated through the Brigham City Chamber of Commerce. Play Unplugged encourages children to turn off their electronic devic- es and do something physical instead. Children signed up online and earned “brag badges” by doing activities fromMemorial Day through Labor Day. Local businesses sponsored badge categories and offered children an incentive if they brought in a photo of themselves participating in the badge activity. Bank of Utah sponsored the Money Maker badge, offering a free piggy bank to any child who earned money doing chores such as pulling weeds, emptying the dishwasher, and even massaging mama’s feet. Some children performed enterprising activities such as running a lemonade stand. This is the second year that the bank has participated. “We’ve really enjoyed sponsoring the Money Maker badge, and seeing the children and their parents when they come in to get their badges and piggy banks,” said Bank of Utah’s Brigham City branch manager, Shelley Austin. “We saw an increase in participa- tion since last year, when we rewarded kids with water bottles for earning their Mile Maker badges. I hope the Chamber of Com- merce and the community continue this program next year.” According to Chamber of Commerce Executive Director, Monica Holdaway, “Our community really got behind Play Unplugged! We have 52 local businesses sponsoring badges, and so far, the children have earned 16,000 badges.” Holdaway explained that each badge is worth five to 20 points. Children participating in Play Unplugged were also entered into drawings for prizes.