Pub. 4 2016 Issue 4

Issue 4. 2016 7 understand their customers’ behaviors and deliver individualized shopping assistance. On a broad scale application,Amazonbooks, the in-store branch of Amazon.com, uses data from its e-com- merce site to decide which books will be most successful to stock at the storefront. POS Technology Another important aspect for the future of in-store retail is a seamless shopping experience. POS devices are pushing the need for fast payment methods further than ever before, whether it’s through mobile payment, credit card payment or wearable device. The idea of waiting at a checkout register may be dwindling. With the help of POS technology, the checkout process can be much quicker. A classic example is the Apple Store set up: you walk in, meet a personal assistant to help you find what you’re looking for, and you pay on a mobile POS device right at the table where you found it. Looking into the future, using automated assistance in the payment sector to provide pay-as- you-go services is one way to embrace robotic technology. The boom in retail technology is overwhelming, but can be immensely beneficial for both retailers and customers. By creat- ing a comprehensive omnichannel experience, using advanced information technology and working with automated assistants, retailers can improve customer service and company operations. n THERE ARE A NUMBER OF WAYS WE CAN HELP YOUR SMALL BUSINESS CLIENTS GROW AND PROSPER. WELL…ONE NUMBER IN PARTICULAR! For operating capital needs, talk to us about SBA Community Advantage (7a) Loans. 801.474.3232 | mwsbf.com Partner with us on SBA 504 Loans • Purchase land and equipment • Buy, build or remodel a building • Lower monthly payments • 10- to 20-year fixed rates • As little as 10% down Utah’s #1 Small Business Lender The idea of waiting at a checkout register may be dwindling. With the help of POS technology, the checkout process can be much quicker. Jon Garner is a Senior Account Executive at Worldpay US, a global payments technology provider for any platform— in-store; online; and mobile.