Pub. 6 2018 Issue 2

Utah Bankers Association 175 S Main Street, Ste 1420 Salt Lake City, UT 84111 This magazine is designed and published by The NewsLINK Group, LLC | 1.855.747.4003 PRSRT STD U.S. POSTAGE PAID SALT LAKE CITY, UT PERMIT NO. 508 dani@thenewslinkgroup.com | (v)855.747.4003 Business publications are rated the first choice for staying in touch with what ’s going on in their sector by 61% of decision makers. 83% of managers would recommend to people starting a career in their sector to read the business publications. If I didn’t read them I wouldn’t know what ’s going on. With the information we gather from the publications, we can determine if we are on the right track or if we need to change direction. 71% of decision makers believe that B2B magazines are essential reading. I would be lost without my business publications. ADVERTISING in your association’s trade journal is a solid approach to business development.