Pub. 7 2019 Issue 2

www.uba.org 14 P icture this. An account holder recently posted a glowing review of one of your branch managers. She raved about how incredible the customer service was when she came into the branch to replace a damaged debit card. Stellar re- views like this one are something you want to share with your team, employees, current account holders and consumers in a meaningful manner. Say hello to Yext® With Yext you can get the right information to the right audi- ence at the right time. In addition, Yext empowers you and your team with the ability to share a great new account holder expe- rience across the web and on Facebook, promote time-sensitive marketing campaigns and ensure you’re discoverable when prospects search “loan near me” or “new credit card”. With Yext Knowledge Engine, you’ll have centralized control to efficiently manage all public facts about your brand — branch and ATM locations, personnel information, open hours, holiday closings, driving directions, customer service contacts, products and promotions — across the web from one centralized location. Discover the many ways Yext puts you in control of your brand: • Yext® Knowledge Manager — it all starts here — a cen- tralized database and single source of truth for all of the facts about your brand. • Yext® Pages makes sure these facts are correct and com- plete on your website. • Yext® Listings ensures that you have control over how you’re represented on third-party sites, apps, and platforms. • Yext® Reviews helps you manage what consumers are saying about you online, to ensure your brand is represented accurately anywhere potential account holders are searching. • Yext® Analytics sits alongside all Yext products, giving you a complete picture of how consumers are interacting with your brand online and how those interactions influ- ence your business. For more information contact Lindsay Scott at 801-214-7720 or lindsay@uba.org . Rachel Scheuerman • Yext® App Directory extends your information in Yext Knowledge Manager with ready-made integrations to the platforms and processes you use every day. Harland Clarke and Yext Partnership Benefits The Harland Clarke-Yext partnership combines over 140 years of financial experience with a best-in-class technology solution. As a preferred partner, Harland Clarke has teamed with Yext to help you navigate Yext’s many resources, conduct regular business reviews and optimize your location strategy. Harland Clarke’s deep understanding of the financial services industry ensures you have a dedicated partner available to pro- vide strategic assistance with implementation, content strategy, and coordination with other Harland Clarke Marketing Solu- tions as well as ongoing support. Other benefits of the Harland Clarke-Yext preferred part- nership include: • Personalized onboarding for your financial institution • Integrated approach to enhance marketing programs • Strategic consulting designed specifically for financial institutions • Early access to new Yext products • Eligibility for participation in exclusive beta programs n Introducing Yext, The New Way to Put Your Financial Institution on the Map By Rachel Scheuerman, Director - Engagement Solutions, Harland Clarke